George Kocher is the CEO and Founder of Brand North, where he provides digital marketing services, including SEO consultancy, data-driven marketing strategies, and business development for both local and national businesses in the behavioral healthcare sector. George began his career as an Analyst at Barclays Capital and then played a key role in expanding Sunspire Health from one to 16 locations, contributing to its sale to Kohlberg Private Equity.
As the VP of Business Development at Lakeview Health, George managed marketing and admissions effectively, showcasing his expertise in leveraging data and technology to drive business growth. George’s strength lies in using data science and digital marketing techniques to enhance brand awareness, user experience, and conversion rates for businesses across various industries.
In addition to his work at Brand North, George is also the Founder and CEO of 3zy Labs, where he is highly active in the crypto, web3, and NFT spaces. He combines his knowledge of technology and marketing to innovate and lead projects that push the boundaries of digital marketing and blockchain technology. George enjoys exploring new technologies, algorithms, and data-driven strategies to optimize business performance and growth.
George Kocher Quick Facts
Brand North
Brand North is an award-winning, data-driven digital marketing agency that specializes in SEO, content creation, web development, and more. The company’s website states that Brand North is committed to driving conversions that lead to increased revenue for our clients, focusing on technical solutions that create demand for products or services. Our services include SEO, Google Maps, PR & Growth Hacking, CRM & Data Analytics, and Reputation Management. At Brand North, we take the time to understand our clients’ needs and strategically grow their businesses using evidence-based tools. We value integrity, mastery, and innovation, and we take pride in developing businesses to their full potential.
Businesses & Affiliations
George Kocher has founded multiple companies including Brand North in 2015, Infinity Epoxy Floors in 2019, Kitchen Infinity in 2019 (with partner Dean Scaduto) as well as 3zy Labs a blockchain development company in 2022. George services an advisor to multiple healthcare and fintech startups including Valley Spring Recovery Center and Supervest. George is also a member of the Forbes Business Council, and Entrepreneur Magazine Council member as well as being awarded top 40 under 40 by Pro-Remodeling for his work with infinity epoxy floors.
George’s Athletic Achievements
George’s journey as an athlete is nothing short of extraordinary. At Bergen Catholic High School, he was a nationally-ranked wrestler and regional champ. His prowess on the wrestling mat earned him a scholarship to UNC Chapel Hill. George’s talents weren’t confined to wrestling alone. He showcased his mettle in football as a starting running back and outside linebacker, earning multiple scholarships in the process. Transferring to Cornell University after his freshman year, he became part of the wrestling team that clinched an EIWA championship and national title.
Academics and Fraternity
George’s accomplishments aren’t just limited to the sports arena. At Cornell, he pursued Development Sociology and added feathers to his academic cap by minoring in Applied Economics and Management. George’s thirst for knowledge and networking saw him becoming a member of Alpha Kappa Psi, a prestigious business fraternity at Cornell, connecting him to future business leaders and innovators.
George’s Personal Story
Born to Fulda Kocher and Richard Kocher, George’s roots have always grounded him with parents that are real estate developers and entreprenuers. As a devoted husband to Sydney Kocher and a loving father to James Lawrence Kocher, his family remains his cornerstone. George’s journey, from a spirited athlete to a visionary CEO, showcases his dedication, resilience, and passion. As a former Division 1 wrestler, George is still an avid health and wellness enthusiast, Brazilian Jiu-Jitsu fan, and most recently, a marathoner. In addition to caring about his own health, George is a mental health advocate and enjoys volunteering.
Education
George went to high school at Bergen Catholic where he was a captain of the football and wrestling team and earned honors. His academic journey saw him starting at UNC-Chapel Hill on a wrestling scholarship. However, his quest for academic excellence led him to transfer to Cornell University. There, he majored in Development Sociology while minoring in Applied Economics and Management.
Wrestling and Football Career
Bergen Catholic High School was where George’s athletic journey took flight. As a wrestler, he was not just nationally ranked but also a regional champ. His football prowess, both as a running back and outside linebacker, earned him several scholarship offers. At Cornell, his wrestling feats continued as he became part of a team that won both the EIWA championship and a national title.
Public Speaking
George Kocher is a prominent public speaker who specializes in addressing digital marketing, lead generation, and AI-focused events as well as mergers and acquisitions. George was recently a platinum sponsor at the Behavioral Healthcare Summit where he spoke about technology advancements in behavioral healthcare.
Publications
Forbes: What Can We Learn From Businesses Finding Success Online During The Pandemic
Forbes: Why I Switched From Sales To Marketing
Entrepreneur: Website Design Can Make Or Break Startups
Callrail: 3 Small Business Tips To Adapt To The New Normal
Forbes: AI And Content Production
Podcast Appearances
Pictures Of George
